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Connecting is at the Crux

March 26, 2010 Leave a comment

I just spent an amazing afternoon/evening with a really good friend of mine (Chris J.). It is always refreshing because he is so present to your presence when you spend time with him. He is also very much like a clear landing strip in the sense that he allows you the space to just be your complete self – and it feels awesome!

As I was bonding with him, we spoke about my passion for digital communications, the internet and the power that is now in the hands of the end-user. And as I was discussing with him these passions combined with my passions for singing, writing, dancing and maybe even acting, he expressed what I am trying to express through all of these mediums. What he expressed was so powerful for me and I processed it as my deep desire to help people/companies/brands reach their authentic selves and my deep need to share myself with the world. Why am I bringing this up?

I bring all of this up because I, once again, am calling for brands/companies/individuals to strive for their authentic selves. Why? Simply because that is what most resonates with people. I believe that there is a proliferation within the world of communications (and other fields as well) in which people seem to have forgotten their own humanity and that what people resonate most with is authenticity and empathy. If you (the brand/company/person) is being authentic, then you are operating at the level of self that also will be empathetic (just my own belief).

And if people are resonating with you, you do not even need to sell to them because they will want to buy whatever you have to offer – trust me on this one. I see it everyday when people act from a space of authenticity & empathy — others tend to respond with reciprocity. Check out this awesome pizza place in Berkeley, CA –> The Cheese Board…where there is always a long line for the great pizza, they create a sense of community in the way they treat people and by supporting local artists. And they don’t have to sell to people because people sense their authenticity & empathy and respond in like.

So, take a step and strip away all of the b.s. and busyness all around you and FOCUS on what your brand/company/personhood is OFFERING the end user instead of what you will GET…trust, it works everytime, regardless of what digital or traditional medium of communication that you use. 😉

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