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Finally in CA-LI-FOR-NI-A!

March 22, 2010 Leave a comment

So, I have finally made my way out to California!!!! Woohoo!!!!!

It is nice out here…and it is even nicer being on vacation and enjoying the extended relaxation, lol.

But I felt compelled to write because I wanted to focus (again) on community and why it fascinates me so…specifically in retrospect of the communities that I have discovered during my (short) time thus far in California.

For starters, I am currently in the Bay Area, visiting friends and making new friends. And the first thing that struck me while I have been here is all of the young people who populate this general area. Even if they are young parents in their earlier 30s or young college graduates who are working on at startups or their own businesses, there is a general vibe of youth in the Bay Area. And it feels good to me. It feels very different from New York City in that this general youthful vibe is one that is absolutely prevalent throughout the Bay Area, particularly in San Francisco and Palo Alto, while in New York City — you sometimes have to search a bit harder for that youthful vibe.

And that youthful vibe got me thinking about the shared ideas, values and goals that a lot of the people I have met thus far throughout the Bay Area. There is definitely a sense that everyone is transitioning from one space to the next and just trying to learn as much as possible from each situation. There is also the high focus on entrepreneurship and/or flexibility within one’s work that I sensed from a lot of people. Also, I picked up on a social consciousness of one’s world and how one is affecting that world. Lastly, I got a huge sense that so many of these people were comfortable with the concept of failure — especially in the sense that if something doesn’t work out, it just means that you find another way to make things work for you instead of giving into despair. And I absolutely loved that vibe.

All of these qualities led me to think of who these people would be in 15-20 years…and I truly believe their lives will be quite different than that of their parents. And then I thought — how are companies and brands going to talk to these people in the future? To me, companies and brands are going to have to get very honest with themselves if they want to target this community — because this community is not interested with irrelevant, wasteful messages nor with a lack of getting things done. This community is focused on not only getting things done but on constantly growing in making things happen. Which makes this community very, very important to companies and brands, why? Simply because they are the ones who are early adopters and who will more than likely create something that will end up being a huge competitor for companies and brands. So why not start speaking with this community now? Why not start learning what is meaningful to them, what makes them tick and what gets them motivated to be a brand evangelist? Why not figure out ways to impress them, further develop your relationship with them and prove to them that you are a worthy focus for their attention?

I say all of this especially because I see this community in myself and I know that with people like me pushing the space of communications in that direction, it leaves many companies and brands little room to deny this community. Hmmm…the next five years are going to be very interesting. 😉

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