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Some Concrete Ideas…

March 26, 2010 2 comments

So, I have been thinking a bit about my most recent post, along with a large chunk of my posts — and how they all focus on the very abstract concepts inherent in the field of communications. More importantly, I realized that although my brain may be conjuring up all of these abstract ideas, they may not be very useful for people since most people like to trust in facts and data.

So, I decided to start blogging with the intent of leaving the reader with a bit more than just my abstract ideas. I have now determined that I will have at least one concrete, actionable idea in each of my posts. Hopefully, people will find this a bit more useful — I know I will.

With that said, I have listed three ideas that companies/brands could use in order to be more authentic with their end-users/consumers are listed below. Let me know what you think. Thanks!

1. Determine where you want your brand/product/service to be in the next three to five years.

Now, I have know this may be a very tall order for some companies (this goes for individual teams within a company as well), simply because some are on autopilot right now and have not thought of their long-term strategy in a very, very long time. However, it is essential to think about if you want to reassess, reaffirm and re-calibrate the way you think of your company/brand. Besides, it keeps you on our toes and keeps you focused on the core, crucial aspects of your brand/service/product.

2. Engage three employees, at different levels of influence, to listen and research for customers who are on twitter, facebook and top bloggers in your field of service/product.

I say three for now because you can assume that you will have at least varying perspectives to work with. This will definitely take some time and investment, but it will be well worth it to have a solid understanding of how your customers really feel about your brand/service/product instead of what you tell yourself every day.

3. Although you will have “customer listeners” hard at work, you don’t necessarily have to have a presence on Facebook, Twitter or even in the blogosphere.

It might help you look like you are in the social media space but it won’t help at all if you have no idea why you are there. So, determine what channels most resonate with your focus for your brand/company/service and then head to those mediums first and begin developing a presence there. This probably sounds counterintuitive given that everyone is talking about all of the emerging technologies, the rise of various digital media, etc. — however, the customer is who you should be focused on. If your customer is confused about your Twitter presence because you only joined because everyone else did — well, you have just given your customer a reason to doubt if you know what you are doing. And who wants to buy from someone who doesn’t seem to know what they are doing?

Those are my ideas for now…off to get some sleep…hope these help!

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