Posts Tagged ‘email’

I Am A Digital Marketing Geek :-)

December 8, 2009 2 comments

Today, I participated in a webinar from Blue Hornet (@bluehornet) and Shoutlet (@shoutlet) about how powerful the combination of social media and email marketing can truly be — and it was awesome, highly informative and very great to realize how much of a geek I am, lol

Now, I began my career in the direct marketing space, specifically in email marketing — and I had no idea what email marketing was, let alone why it was important to anyone. I liked my boss but I did not understand any of the fun that could exist within email marketing. For a long time, I thought my work was quite futile.

I have now been doing email marketing for the past two years, while devoting my time outside of work to social media (starting off with Facebook, the creation of my two blogs and then my avid fascination/participation of Twitter). I know that those spaces are just the tip of the iceberg of social media but I point them out as my first steps into the world of social media.

I now proclaim myself as a digital marketing geek because my fascination and passion for digital marketing is past the point of increasing sales/revenue or the number of clicks for a link or even the number of opens for an email. No, my passion for digital marketing is fed by my belief that digital marketing, if leveraged correctly, can truly affect companies in a manner that forces them to behave in more human ways with their consumers. I believe that if companies interact with consumers as if they were interacting with the people they care about, instead of approaching their consumers as just numbers, then it would lead to more companies listening to their employees and making sure that their employees are fulfilled in the work they do. Who wants disgruntled employees directly interacting with their consumers?

Furthermore, I believe that this ‘human movement’ encourages companies to look past the sole goal of profit. There is nothing wrong with profit — it is pertinent to keeping for-profits and non-profits in existence. However, there is something wrong when the only purpose is profit and employees and consumers are tossed to the side as if they are not human beings. This movement that is fueled by social media and more consumer-centric approaches & strategies can only lead to companies realizing the need for a more refined passion and purpose — something bigger than profit that gives employees and consumers alike a bigger reason to support the company.

And this thought — that more companies will finally understand that amazing levels of profit go hand in hand with passion and purpose? That thought is what drives me to be the huge digital marketing geek that I finally claim to be. LOL…what can I say?